EMILIE ENSEMBLE
A New Brand for a Unique Place
Brand Development | Corporate Design | Naming | Event Coordination | Marketing Materials
In a location that everyone knows, at one of the most famous addresses, a new space is set to open. ÂME is proud to be part of it from the very beginning.
Located directly on the Binnenalster, the revitalization of the former Privatbank building on Neuer Jungfernstieg will bring new vitality to the area. With the Emilie Ensemble, Hamburg can look forward to a carefully curated mix of work, living, and leisure.
According to the plans by the Danish architectural firm Henning Larsen, the core of the building complex will be preserved, but it will undergo fundamental changes with a new facade, the revitalization of the ground floor, and a partial addition of stories.
The vision for the Emilie Ensemble comes to life in the film. A place unlike any other in Hamburg is taking shape on the Binnenalster.
Hospitality will be the central theme of the Emilie Ensemble. The project was presented to the invited guests during an “Soirée exclusive” in a festive setting—followed by fireworks!
The name “Emilie Ensemble” evokes the story of the famous photographer Emilie Bieber, whose studio was once located there. The brand and its designs convey a sense of openness, simplicity, and a connection to water in an elegant, timeless way.
Emilie Ensemble
A New Brand for a Unique Place.
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Date
May 29, 2026
